If you’re running an online store, you know how important it is to understand your customers’ behavior. Tracking users on your store visually improves your advertising and sales.

For a long time, Facebook Pixel has been the go-to tool for Shopify merchants to do just that. However, with privacy changes like Apple’s iOS 14.5 update, browser-based tracking is no longer as reliable as it once was. That’s where Shopify Facebook Pixel apps come in. These apps provide enhanced tracking through server-side integration. This enables you to use multiple pixels to better understand your audience.

In this guide, we’ll explore the top five Facebook Pixel apps in 2025. We will also highlight their key features, pricing, and how they can elevate your advertising efforts.​ Let’s get started.

Top 5 Shopify Facebook Pixel Apps in 2025:

1. ∞ Facebook Pixel ‑TikTok Pixel

Developed by InfiniteCommerce, this app enables you to manage multiple pixels across various platforms. These include Facebook, TikTok, Snapchat, Pinterest, Twitter, etc. It uses server-side tracking with the Conversion API for accurate data, even with ad blockers. 

With real-time analytics and GDPR compliance, ∞ fb pixel app helps optimize your ads and improve your store’s performance. Additionally, the customer support team of this app is super active. It means you can contact them easily whenever you face any issue.

Key Features:

• This app supports multiple pixels across various platforms.
• Provides Conversion API for server-side tracking.
• This app provides real-time analytics and UTM parameters for ROAS optimization.
• Automated product feed updates for streamlined ad campaigns

Pricing Plans:

• Free Plan
• Basic Plan ($6.99/month)
• Advanced Plan ($9.99/month)
• Shopify Plus Plan ($39.99/month)

Best For: For retailers seeking a user-friendly design and multi-channel tracking, this app is perfect.

2. Parkour: Facebook Pixel & Feed

Parkour is a simple and easy-to-use Shopify app for managing your Facebook and Meta Pixels. It helps you set up pixel tracking quickly, as no coding is needed for it. This app lets you track various important events. These include page views, purchases, and add-to-cart actions. 

Key Features:

• Easy setup with no coding required.
• Supports Conversion API for server-side tracking.
• Allows unlimited pixel creation for comprehensive tracking.
• User-friendly interface suitable for beginners.

Pricing Plans:

• Free Plan: Includes essential features suitable for small stores and basic tracking needs.

Best For: Businesses aiming for detailed analytics and enhanced tracking features.

3. Trackify X Facebook Pixel

This app offers multi-platform support, including Facebook, TikTok, etc. It enables merchants to track user interactions across various channels. It provides server-side tracking, UTM reporting, and automated catalog management. This ensures accurate and efficient data collection. 

This app is best for those who want to reach a wider audience. It’s also great for anyone looking to improve their campaign performance.

Key Features:

• Supports multi-platform tracking.
• Provides server-side tracking to bypass browser limitations.
• Includes automated catalog management, UTM reporting, and audience feed-building.
• Custom event tracking for greater insights into user behavior.

Pricing Plans:

• Free Plan: For stores in development
• “Basic” Stores Plan ($8.99/month) 
• “Grow” Stores Plan ($18.99/month) 
• “Advanced” Stores Plan ($28.99/month)

Best For: Multi-platform advertisers looking to track user interactions across several ad networks.

4. Pixelio ‑ Facebook Pixels & API

Pixelio serves retailers who need a wide range of pixel management features. It allows the creation of unlimited Facebook pixels. This app integrates Conversion API and supports UTM tracking for detailed analytics. The app’s flexibility and scalability make it suitable for stores with complex tracking requirements.​

Key Features:

• Allows the creation of unlimited Facebook Pixels for better data segmentation.
• Conversion API integration for more accurate tracking on the server-side.
• Supports UTM tracking for better campaign insights.
• Provides responsive customer support through live chat.

Pricing Plans:

• Free Plan: Free for development stores
• $14.99/month: Includes all features for comprehensive pixel management. This pricing plan is perfect for stores with extensive tracking needs.

Best For: It is ideal for stores that need flexibility and scalability in pixel management.

5. Ⓩ Facebook Pixels TikTok Pixel

Zotek offers a simple, all-in-one solution for Shopify merchants looking to manage fb pixels. With real-time analytics, server-side tracking, and multi-pixel support, Zotek is perfect for merchants advertising on these major platforms.

Key Features:

• Provides advanced event tracking to get more detailed information.
• Includes UTM reporting for campaign performance tracking.
• Server-side integration ensures that no data is lost, even with ad blockers.
• Designed for advanced advertisers with complex tracking needs.

Pricing Plans:

• Free Plan: Includes 1 pixel and basic features.
• Basic Plan ($12.99/month)
• Advanced Plan ($29.99/month)
• Professional Plan ($69.99/month)

Best For: Zotek is ideal for merchants advertising on multiple platforms and looking for comprehensive pixel management.

Comparison of 5 Best Shopify Facebook Pixel Apps:

How to Choose the Right FB Pixel App for Your Shopify Store?

When selecting the best app, consider the following factors:

Multi-Platform Support: 

If you advertise across multiple platforms, choose an app that supports multiple pixels.

Server-Side Tracking: 

Opt for apps offering Conversion API integration to ensure accurate data collection.

Advanced Reporting: 

For detailed analytics and event tracking, select an app with complete reporting features.

Ease of Use: 

Select an app with expert customer support and multi-functional UI.

Selecting the right app starts with knowing your business goals. So, take time to evaluate your specific needs. This helps you find a solution that truly supports your advertising efforts.

For those seeking a reliable and comprehensive solution, we suggest the ∞ fb pixel app. It has all of the essential characteristics listed above.

Conclusion:

In short, selecting the right fb pixel app can make a significant difference. It helps you track what matters and improve your ads. 

An app like ∞ Facebook Pixel ‑ TikTok Pixel is a solid choice. It’s easy to use and works well for different store sizes. You can manage multiple pixels and get more accurate data. If you want better results, give this app a try. It might be just what your store needs.

FAQs

Q: What is the Shopify Facebook Pixel?

It’s a small tracking tool that shows how people act on your store after clicking your Facebook ads. You can set it up in Meta Ads Manager.

Q: Why do I need an fb pixel app for my Shopify store?

A Facebook Pixel app helps you track user behavior more accurately. This is especially useful after the iOS 14.5 updates. It improves ad targeting and also increases your ROAS. Plus, it supports tracking across multiple platforms.

Q: Are there any free Facebook Pixel apps for Shopify?

Yes, most popular apps do offer a free version. They’re usually great for testing or small stores. Just know that some advanced features might only be in the paid plans.

Q: What is server-side tracking?

Server-side tracking is often done through the Facebook Conversion API. It lets you track user events even when browsers block scripts or cookies. This helps you get more accurate data.

Q: How does server-side tracking differ from client-side tracking?

Client-side tracking is less secure as it relies on browser cookies, which are now limited due to privacy updates. However, server-side tracking is more secure as it provides data directly from your server.

Q: How do I choose the right fb pixel app for my store?

Consider your business needs before choosing any app. Apps like ∞ FB Pixel are well-rounded options for most merchants.

Q: Is Meta Pixel the new name for Facebook Pixel?

Yes, Facebook did change its name to Meta Pixel. But it still lets you monitor what individuals do after viewing your ads.